FREE KITS • CERTIFICATION • COMMUNITY

THE FRAMEWORKS ARE FREE.
THE READINESS IS YOURS.

Battle-tested AI deployment frameworks for operators and builders. Every kit free. Certification through The Faction. The playbook that works shouldn't live behind a paywall.

Start the 30-Day AI Prescription — Free

The entry ramp to every framework on this site. Free PDF. No credit card.

30
Years in Tech
100+
AI Deployments
4
Free DIY Kits
50K+
Word Book — Free

The Ecosystem

Free Frameworks. Paid Stage. Certified Community.

Everything starts free. The kits are the curriculum. The Faction is where the value compounds. The stage is where the message spreads.

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FREE KITS

Four battle-tested frameworks for deploying AI in your business. Each one free. Each one a step in the certification path. Start with the Prescription, work through the sequence.

  • 30-Day AI Prescription
  • Bertha AI Chief of Staff
  • Staff AI Hackathon
  • Vibecoding Production Stack
Browse All Kits →
🎤

KEYNOTING

Six signature talks on practical AI deployment for founders, operators, and leadership teams. Conferences, podcasts, and corporate events. Every talk sourced from real deployments.

  • The AI Lab of the Future
  • Running on AI (Bertha Live Demo)
  • The Vibe Code Economy
  • From Bottleneck to CEO
  • 120 Pounds, Sobriety & the Founder's Edge
  • AI Readiness
Book Matt →
★

THE FACTION

The certification body for operators and builders deploying AI in real businesses. Earn your rank from Prospect to Made. Two branches: run your own business or certify others.

  • Prospect → Associate → Operator → Made
  • Faction Certified AI Business
  • Faction Certified Technician
  • 8+ community spaces
  • Founding Member — first 77
Join the Waitlist →

Free DIY Kits

The Curriculum. Every Kit Free.

Each kit maps to a chapter of Not Murphy's Law and a tier in the Faction certification path. Work them in sequence. Deploy them in your business.

Start Here Step 1 — Entry Ramp

30-Day AI Prescription

Thirty days of structured readiness work that routes you into whichever tier matches your reality. The entry point to everything on this site.

Get the Prescription →
Free Step 2 — Founder OS

Bertha DIY Kit

Deploy your AI chief of staff. Calendar, communications, decision cadence, and the vulnerability bargain. The founder operating system.

Get the Kit →
Free Step 3 — Team Alignment

AI Hackathon DIY Kit

Surface what your team knows. The hour-by-hour methodology, gamification mechanics, the Love/Hate Map, and the Three-Bucket Sort.

Get the Kit →
Free Step 4 — Build

Vibecoding DIY Kit

Build production software with AI. Vibe-code the automations, finish with engineering discipline, deploy with guardrails. Ship the thing.

Get the Kit →
Matt Murphy, founder of Matt Murphy AI and Faction Group

About

Matt Murphy

Matt Murphy has spent three decades at the intersection of technology and business operations — from Y2K remediation with SAP in the late nineties, through cloud computing, HR technology serving 1,500+ customers, digital products deployed across 50+ countries for Fortune 500 clients, acquisition into the Microsoft ecosystem, and the founding of Faction Group, the AI product design lab behind Bertha, the Staff Hackathon methodology, and the Vibecoding production stack.

Not Murphy's Law is the field report from that 30-year career — every framework tested, broken, and rebuilt across 100+ AI deployments. The book exists because the playbook that works shouldn't live behind a consulting retainer.

30
Years in Tech
1,500+
Customers Served
50+
Countries
100+
AI Deployments

The Book

Not Murphy's Law — Coming Soon

The insurance policy against AI going wrong inside your business. 15 chapters, 50,000+ words, and every framework on this site documented, explained, and deployed. Free PDF on launch day. Hardcopy on Amazon.

The Playbook

Every framework tested, broken, and rebuilt across 100+ real deployments. The stories come from real rooms and real businesses.

The Supplements

3 case files from real deployments, 4 appendix rip-out tools, and a 90-day journal to track your progress through the frameworks.

Free PDF + Amazon

The full book will be a free PDF download on mattmurphy.ai. Hardcopy available on Amazon once production is complete.

Get Notified on Launch →

The Community

The Faction — Certification & Community

The operators who are deploying these frameworks — cleaning closets, running hackathons, deploying agents — are finding each other. That community is The Faction. The free kits are the curriculum. The Faction is where the value compounds.

Certification Path

Prospect → Associate → Operator → Made. Earn your rank through capstones and cosigns.

Two Branches

Owner/Operator path or Technician/Advisor path. Both lead to Made. Both carry the standard.

Founding Members

First 77 paid subscribers lock in $77/mo for life. Exclusive merch. First seat at the table.

Living Frameworks

Every kit is an organism. The Faction continuously updates, upgrades, and pressure-tests every framework.

Join the Waitlist →

THE PLAYBOOK IS FREE.
START BEFORE YOUR COMPETITOR DOES.

The 30-Day AI Prescription is the entry ramp to every framework on this site. Free. No credit card. No catch.

Start the 30-Day AI Prescription

Common questions

QUESTIONS PEOPLE ACTUALLY SEARCH

What is Matt Murphy AI?

Matt Murphy AI is the free framework library for operators and builders deploying AI in real businesses. It hosts the 30-Day AI Prescription, Bertha, the Staff Hackathon methodology, and the Vibecoding production stack—every kit free, with certification through The Faction community.

Are the AI deployment kits really free?

Yes. Every DIY kit on mattmurphy.ai is free to download and use. The business model is certification and community through The Faction—not paywalled playbooks. Paid keynoting and Faction Group build services are separate lanes.

Where should I start if I have never deployed AI in my business?

Start with the 30-Day AI Prescription. It is a structured readiness ramp that routes you into the right tier—founder operating system, team hackathon, or production build—based on where you actually are, not where you wish you were.